![]() ![]() Barbie's first car, a 1962 Austin Healy roadster, came in pink or brown. The Barbie logo has been hot pink from the beginning, but it wasn't until the 60's that the doll began to dress in pinks, too. Cadillac and Ford produced pink cars, while Chrysler's Dodge LaFemme was made specifically for women in the shade "Heather Rose" and came with a pink purse, umbrella, and hat.īarbie made her debut in 1959, dressed in a black and white striped bathing suit. ![]() Women's cigarette brands Vogue and Vanity Fair introduced pink smokes alongside baby blue ones. Marketers pounced with ads that urged women to “think pink and look beautiful,” says Pressman, who leads a team tracking global color trends. That film's "Think Pink" musical number, sung by the editor of a fashion magazine, "made such an impact with visuals of women in all things pink that our thoughts about the color were forever changed," says Laurie Pressman, Vice President at the Pantone Color Institute. This shift was reflected in Hollywood, by Marilyn Monroe's intense fuchsia dresses in 1953's Niagara and Gentlemen Prefer Blondes, and most significantly, in 1957’s Funny Face. Pink only emerged as the calling card of femininity in the 1950s as women retreated to homemaking in post-war America. For the next two decades, pops of pink appeared in womenswear, like Elsa Schiaparelli's signature "shocking pink" in the 1930s and Christian Dior’s parfait pink in 1947, but the color remained unisex. clothing stores showed blue and pink as equally appropriate for either sex. Modern, ill-fated gender reveals may reify that pink is for girls and blue for boys, but the opposite was true through the early 1900s: pink was more common for boys and blue was for girls. ![]() A brief history of the last 100 years of pink Now we need an iPhone that accommodates them, too. A potent pink accommodates both our early aughts nostalgia and the intensity of the current decade. In 2022, hot pink is everywhere but in our hands: a vibrant Barbie shoe on the big screen, a pussy hat, and fuchsia runway couture. ![]()
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